Brand identity and Packaging design for Nuuti.
Last year @ammascotas contacted me to create a brand new identity for their healthy dog-cat treats. The product is made with a natural blend of vegetables and proteins, however the brand identity focused more in a vibrant, fun and tasty territory, where the pet-human relationship took an important role for the brand’s voice.
I designed a symbol called “Lazo” (ribbon) which represents the entwined connection we have with our pets. For the word mark I decided to use a robust and strong typography to give a bold and fun personality to the main logo.
I’m a big fan of dynamic visual identities, so I created 2 symbol variations for Dog and Cat to be used in both packages with different color palettes, so the customer could quickly differentiate one from another.
By Kev Pineda
